In short
The global spiritual-wellness app market, which includes prayer and faith apps, was valued at an estimated $2.2 billion in 2024 and is projected to reach roughly $7.3 billion by 2033 at a 14.63% CAGR, according to Grand View Research (a market-research vendor whose figures are estimates). Independent vendors triangulate near $2.5 billion for 2025. Real-world usage is meaningful: Pew Research Center found 21% of US adults use apps or websites to read scripture and 14% use them to pray (2022). YouVersion passed 1 billion device installs in November 2025, and Catholic app Hallow has raised about $105 million in venture funding.
- Market-size figures are vendor estimates, so three independent research firms are triangulated rather than one number trusted.
- Faith apps are a minority slice of "spiritual wellness"; meditation apps are the largest segment by revenue.
- Pew is the strongest non-vendor signal of real demand: one in five US adults reads scripture via apps.
- Growth is proven by first-party data too: YouVersion installs rose more than 12% year over year in 2025.
The global spiritual-wellness app market, which includes prayer and faith-based apps, was valued at about $2.2 billion in 2024 and is projected to reach roughly $7.3 billion by 2033 at a 14.63% CAGR (2025-2033), according to Grand View Research (a market-research vendor whose figures are estimates). A separate estimate from The Business Research Company puts the market at $2.56 billion in 2025 growing at 16.8%. Real-world usage is meaningful: Pew Research Center found 21% of US adults use apps or websites to read scripture and 14% use prayer apps (2022 survey). YouVersion's Bible App passed 1 billion device installs in November 2025, and Catholic app Hallow has raised $105 million in venture funding.
projected CAGR of the spiritual-wellness app market, 2025-2033
YouVersion Bible App device installs reached by November 2025
Key findings at a glance
| Metric | Value | Year | Source |
|---|---|---|---|
| Spiritual-wellness app market size | $2.16B (est.) | 2024 | Grand View Research |
| Projected market size | $7.31B (est.) | 2033 | Grand View Research |
| US adults using scripture apps/websites | 21% | 2022 | Pew Research Center |
| US adults using prayer apps/websites | 14% | 2022 | Pew Research Center |
| YouVersion Bible App device installs | 1 billion | 2025 | YouVersion |
| Hallow total venture funding | $105M | 2025 | Contrary Research |
How big is the prayer and faith app market?
Market-size and CAGR estimates for the spiritual-wellness app category (which includes prayer and faith apps) come from several research vendors, triangulated so readers see the range rather than one number. Every figure is a modeled estimate and the vendor is named.
The global spiritual-wellness app market was valued at an estimated $2.16 billion in 2024, according to Grand View Research. "Spiritual wellness" includes meditation, yoga, affirmation, and religious apps, not prayer apps alone.
The global spiritual-wellness app market was estimated at $2.56 billion in 2025, up from $2.19 billion in 2024, according to The Business Research Company.
| Statistic | Value | Year | Source |
|---|---|---|---|
| Projected spiritual-wellness app market size | $7.31B (est.) | 2033 | Grand View Research |
| Spiritual-wellness app market size (third vendor) | $2.52B (est.) | 2025 | Towards Healthcare |
| Largest regional market (North America ranked #1) | North America #1 | 2024 | The Business Research Company |
| North America revenue share | 40% (est.) | 2025 | Towards Healthcare |
How fast is it growing?
Forward-looking CAGR and multi-year forecasts differ by vendor definition and forecast window, so the range matters more than any single rate. The broader wellness-app market is included for context. All figures are vendor estimates.
The spiritual-wellness app market is estimated to grow at a 16.8% CAGR from 2024 to 2025, according to The Business Research Company.
The spiritual-wellness app market is projected to grow at an estimated 14.66% CAGR from 2026 to 2035, according to Towards Healthcare.
| Statistic | Value | Year | Source |
|---|---|---|---|
| Projected spiritual-wellness app market (16.4% CAGR) | $4.71B (est.) | 2029 | The Business Research Company |
| Projected spiritual-wellness app market (long range) | $9.91B (est.) | 2035 | Towards Healthcare |
| Broader wellness-app market size (context) | $11.3B (est.) | 2024 | Grand View Research |
| Projected broader wellness-app market (14.9% CAGR, context) | $26.2B (est.) | 2030 | Grand View Research |
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Where the faith-app segment sits inside spiritual wellness
Segment shares show that meditation and mindfulness dominate the category while religious and faith-based apps are a smaller but distinct slice. Device, platform, and subscription splits round out the picture. All shares are vendor estimates.
Religious and faith-based apps accounted for an estimated 10% of the spiritual-wellness app market in 2025, according to Towards Healthcare. The faith-app slice is smaller than the meditation and mindfulness segment.
| Statistic | Value | Year | Source |
|---|---|---|---|
| Meditation and mindfulness (largest type segment by revenue) | largest segment (share est.) | 2024 | Grand View Research |
| Paid in-app-purchase subscriptions, revenue share | 62.94% (est.) | 2024 | Grand View Research |
| Smartphones, revenue share by device | 57.06% (est.) | 2024 | Grand View Research |
| Android, market share by platform | 47.8% (est.) | 2024 | Grand View Research |
Real-world prayer and faith app usage
Survey-based adoption of scripture and prayer apps among US adults from Pew Research Center is the strongest non-vendor evidence of actual demand. The survey was fielded in November 2022 and published in June 2023.
21% of US adults said they use apps or websites to help them read scripture, according to a 2022 Pew Research Center survey.
14% of US adults said they use apps or websites to help them pray, according to a 2022 Pew Research Center survey.
| Statistic | Value | Year | Source |
|---|---|---|---|
| US adults using a prayer app or site daily | 8% | 2022 | Pew Research Center |
| Highly religious US adults using scripture apps/sites | 52% | 2022 | Pew Research Center |
| Highly religious US adults using prayer apps/sites (18% daily) | 28% | 2022 | Pew Research Center |
| US adults using apps or websites to meditate | 18% | 2022 | Pew Research Center |
Leading prayer and Bible apps by scale
First-party and reported metrics from the largest faith apps show real scale. YouVersion installs and Hallow prayer counts are first-party; download totals are reported company figures. Sri Mandir, a Hindu devotional app, is included only to show global faith-app scale.
YouVersion's Bible App family passed 1 billion device installs worldwide in November 2025, according to YouVersion. The count spans the Bible App, Bible App Lite, and Bible App for Kids.
YouVersion's global app installs grew more than 12% year over year in 2025, with daily usage up 18%, according to YouVersion. This is a first-party metric for a single leading app, not the whole market.
| Statistic | Value | Year | Source |
|---|---|---|---|
| YouVersion Bible App languages available | 2,300+ | 2025 | YouVersion |
| Hallow (Catholic prayer app) downloads | 18M+ | 2024 | Contrary Research |
| Prayers completed through the Hallow app | 600M+ | 2024 | Hallow / Contrary Research |
| Sri Mandir (Hindu devotional app) downloads, ~3.5M MAU | 40M+ | 2025 | TechCrunch |
Investment and funding in faith tech
Venture capital flowing into prayer and faith apps illustrates investor confidence in the category, including disclosed rounds and regional funding totals. Round figures are disclosed cumulative or single-round data.
Catholic prayer app Hallow had raised about $105 million in total venture funding as of January 2025, according to Contrary Research.
Religious-technology funding in India peaked at $50.5 million in 2024, according to Tracxn data reported by TechCrunch. India ranks second to the US by faith-tech funding volume.
| Statistic | Value | Year | Source |
|---|---|---|---|
| Hallow Series C round (led by Goodwater Capital) | $50M | 2023 | Contrary Research |
| Sri Mandir Series C round | $20M | 2025 | TechCrunch |
| Top 10 religious apps MAU growth (H1 2025) | +15% YoY | 2025 | TechCrunch (Tracxn data) |
How we compiled these statistics
Every figure on this page is traced to a primary or vendor source and dated to the year the data was collected. Market-size and growth figures come from three independent research vendors (Grand View Research, The Business Research Company, and Towards Healthcare); each is a modeled estimate, so we label them "(est.)" and name the vendor, and we triangulate across all three rather than trusting one number. Grand View Research figures were confirmed via mirrors of the same report because the vendor site blocks automated access. Usage figures come from Pew Research Center's 2022 survey, the strongest non-vendor evidence. Install and prayer figures are first-party from YouVersion and Hallow; funding figures come from Contrary Research and from Tracxn data reported by TechCrunch. We excluded the retracted UK "Quiet Revival" data, church-finance and clergy-pay angles, and astrology and energy-healing sub-segments, and we make no causal health claims.
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Frequently asked questions
Sources
- Grand View Research, Spiritual Wellness Apps Market Report
- Pew Research Center, Use of apps and websites in religious life (2023)
- YouVersion, Bible App Reaches One Billion Installs
- The Business Research Company, Spiritual Wellness Apps Global Market Report 2025
- Towards Healthcare, Spiritual Wellness Apps Market Sizing
- Contrary Research, Hallow company profile
- TechCrunch, Sri Mandir keeps investors hooked as digital devotion grows (Tracxn data)
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